Bachelor of Business

Administration in Marketing

MARKETING

The Department of Marketing started in 2005, and it has grown to be the Department with the highest number of students’ enrollment. In line with the vision of All Nations University College, the Department of Marketing at the School of Business is a world-class Department providing marketing education at the undergraduate level.

MISSION: Our mission is to provide our students with education benchmarking the highest international standards in the area of Marketing.

Our students are challenged with coursework in;

  • Brand Management
  • Retailing
  • Consumer Behaviour
  • Marketing Research
  • Sales Management
  • Strategic Marketing Management
  • Management Information for Marketing
  • Supply Chain Management
  • Business-to-Business Marketing
  • Integrated Marketing Communications
  • Service Marketing
  • Digital Marketing
  • International Marketing

Head of Department

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Dr. Collins Marfo Agyeman
BBA, MBA, Ph.D.

[email protected]

Mon – Fri 8:00A.M. – 06:00P.M.
Saturday 10:00A.M. – 4:00P.M.

Social Info

Student Resources

OUR ACHIEVEMENTS

The Department successfully inaugurated its club, the Sales and Marketing Research Club (SMRC) on 6th November, 2019 with flamboyance and flair. This was the first time a Department in the University has inaugurated its club and will be remembered forever in the annals of history.

CAREER PROSPECTS

Marketing is an essential function of business as it drives revenue by increasing awareness and/or sales, whether housed inside the company or in an agency setting. There are a variety of job opportunities in both these settings, including:

  • Digital Marketing Coordinator
  • Marketing Analyst
  • Marketing Sales Representative
  • Social Media Manager
  • Marketing Account Manager

FACULTY

Dr. Collins Marfo Agyeman, BBA, MBA, Ph.D.

Head of Department

Dr. Collins Marfo Agyeman is a Ph.D. graduate in Business Administration (Marketing) from Sam Higginbottom Institute of Agriculture, Technology and Sciences (SHUATS), India. He holds an MBA (Operations & Marketing) from SRM University, India and BBA (Marketing) from All Nations University College, Ghana.
Besides having a brilliant academic record, he is actively involved in teaching and research and has many years of teaching and research experience. As an ardent researcher, he has a number of research publications to his name and has also attended many International Conferences worldwide. No wonder he has won many awards and has been appointed as Editorial Board Member for many International Journals.
Dr. Agyeman is a proud alumnus of ANUC and a distinguished attestation of our envious Faculty Development Programme.

Mrs. Judith Serwaa Adjei, BBA, MBA

Assistant Head of Department

Judith Serwaa Adjei is a Lecturer and Assistant Head, Department Marketing, of All Nations University College, School of Business. She holds an MBA (Marketing) from Karunya, University, India and BBA (Marketing) from All Nations University College, Ghana. She has co-authored articles that have been published in the International Journal of Marketing. Her current research focuses on service quality, sustainability issues, online corporate responsibility reportage etc. Her experience in teaching covers areas like retailing, sales management, and service marketing and integrated marketing communication. She is also a member of the International Academy of African Business Development and has published articles in their conference proceedings.

Dr. Bright Nyamekye, BBA, MBA, Ph.D.

Dr. Bright Nyamekye is a certified marketing professional. He holds a Ph.D in Business Studies, (Marketing option) from Sam Higginbottom University, Allahabad, India and a double Master’s Degree in Marketing: MBA in Marketing and Operations (SRM University) and MBA in Logistics & Supply Chain Management from (NIBM), India. Well-seasoned and experienced in his field, Dr. Nyamekye has also published many articles to his credit and attended various conferences; winning the ‘Enthusiastic Young Researcher Award’ in Dubai, United Arab Emirates (2017). He is an Editorial Board Member of Conferenceworld and A.R Publications of about five Journals. Dr Nyamekye brings lots of experience and competencies ranging from Corporate Management, Business Development, Consultancy and Academia.

Mr. Fred Asare, B.Ed., MA

Mr Fred Asare holds a Master’s Degree in Marketing Management from Middlesex University in London. He also holds an Honours Bachelor’s Degree in education from the University of Cape Coast, Ghana. He is an associate member of the Chartered Institute of Marketing (CIM) UK.
Mr Asare’s teaching and research interest fields are in Marketing Communications, Brand Management, Business to Business Marketing, Marketing Research, International Marketing, Consumer Behaviour, Manufacturing and Industrial Marketing and Services Marketing.
Mr Asare has extensive professional working experience in the banking and telecommunications industries.
He is currently the Quality Assurance Co-ordinator for the School of Business and is also a member of the Auditing Committee of the School of Business

Ms. Theresa Afoakwa Appiah, BBA, MBA

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